Official Mortgage Partner and presenting sponsor of Victory Lane

NASCAR and Ruoff Mortgage – a full-service residential mortgage company with 70-plus brick-and-mortar retail locations and a national online consumer direct division – announced a multiyear partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Ruoff Mortgage has been announced as the presenting sponsor of Victory Lane for the Cup Series, Xfinity Series and the Camping World Truck Series. The partnership was announced on July 15 and we are excited to be helping Ruoff Mortgage with their debut in NASCAR. This momentous sponsorship is the first of its kind in 20 years, as this asset has not yet been on the market.

The first Ruoff Mortgage Victory Lane will take place August 6 to 8 at Watkins Glen International. Winning drivers will receive a warm “Welcome Home” message as they enter the newly redesigned space, outfitted in their corporate colors, teal, navy and orange.

We are so proud to have celebrated this occasion with the Ruoff Mortgage team. We have partnered with Ruoff Mortgage to provide strategy, creative design, signage and branding, operations, and project management.  We look forward to welcoming drivers and fans to the new Ruoff Victory Lane!