Going inside Formula E’s iconic race destinations

As part of SAUDIA’s long-term partnership with Formula E, our Middle East team helped to launch a season-long content-led campaign aimed at connecting motorsport fans around the world with the ABB FIA Formula E World Championship’s many iconic race destinations.

The campaign features exclusive interviews with Formula E drivers, Nick Cassidy, Oliver Turvey, André Lotterer, Max Gunther, Oliver Askew and Alex Sims as they star in a six-part social series entitled ‘My Life in Travel’.

The social series explores each driver’s favourite destination on the ABB FIA Formula E World Championship calendar, diving into their personal travel recommendations for fans to discover whilst traveling to the race.

Each destination was pre-determined in line with SAUDIA’s key markets which included many of Formula E’s most popular host cities – Rome, Monaco, Berlin, Jakarta, New York, and London.

Distributed across SAUDIA’s social channels in the build up to each key race, the content is hosted on a bespoke digital hub created and managed by our Digital and Data team which supports SAUDIA’s overarching partnership narrative of seeing where discovery can take you. Creatively expressed as ‘Take Your Seat’.

Watch Maximilian Günther explore Jakarta below, and find out more on the partnership here.