We developed a campaign that targeted the huge football fan base within the region, running a monthly voting campaign in 10 of AIA’s key markets, which directed users to a microsite to vote for their player of the Month/Season.
After voting, users were asked for first party data in exchange for the chance to win a signed Spurs shirt or fitness watch. Users also could take part in an incentivized questionnaire which helped collect important user data for markets.
Through profiling the audience, we were able to create and target accurate and relevant lookalike audiences to ensure that the media budget was used effectively.