We planned and executed a comprehensive 7-day digital campaign, which aimed to capture the online attention of Formula E fans, as well as wider motorsport and lifestyle audiences. The campaign centred on the distribution of bespoke, blockbuster hero content – created in conjunction with Aurora Media Worldwide, alongside unique artwork shared across all platforms, including Jaguar’s new Tik Tok channel.
The theme for the week was ‘Modern British’, an ownable mood that encapsulated all that Britain and Jaguar Racing stands for. Our work pushed the boundaries, remaining playful and engaging. The message was a simple one: Jaguar Racing is coming home to London, which acted as a rallying call to fans, employees and partners.
