We worked alongside Samsung to complete a comprehensive audit of its entire European partnership portfolio and measure the impact these partnerships were having on its objectives of engaging with hard-to-reach audiences and providing a compelling route to product purchase. Backed up by in-depth audience research and a competitor review, we were able to identify the market opportunity.
With that, the team developed a partnership strategy that differentiated Samsung Europe from its competitors and delivered against the brand and business challenges. The strategy was supported by a practical framework and ‘rules of engagement’ that would enable a centralized and consistent approach across different countries and business units.
