Through a process of discovery and deep dive into the Susan G. Komen brand and The 3-Day business we designed a multi-month national integrated marketing and communications plan to drive walker acquisition.
We oversaw an owned, earned and paid media plan leveraging a strategic mix of paid social, paid search, paid display, media partnerships, influencer marketing, lead generation, owned social, website/e-commerce, broadcast television, podcast, SMS text messaging, field marketing and community outreach.
