Working closely with the management team at The Hundred, and underpinned by strategic partnerships with the broadcasters, we developed an innovative, centrally integrated commercial structure that offered prospective partners an entirely exclusive ecosphere.
We did so through a combination of an audience-led sales approach, negotiating integrated Broadcast and Digital commercial rights packages, developing a centralised ticketing solution, and creating data driven marketing programmes.
On achieving this, we then researched leads, packaged assets, identified key brand narratives that shared synergies with The Hundred’s vision to reach new audiences and finally followed a go-to-market-strategy aimed at bringing consumer-facing brands into cricket.
This work included all elements from the research phase and creation of sales collateral, to conducting outreach and ultimately securing partnerships.
