135%
Increase in marketing performance
86%
Decrease in cost per click through paid media
75%
Increase in content engagement via email
Industry Standard = 1.0
Airline
1.49
Automotive
2.35
Car Rental
1.55
Energy
1.55
Finance
2.48
FMCG
2.4
Gambling
2.12
Insurance
3.24
Retail
2.28
Travel
1.6
0.5
0.75
1
1.25
1.5
1.75
2
2.25
2.5
2.75
3
3.24
Industry Standard = 1.0
AFL
2.45
Basketball
2.39
Cricket
2.06
Football
3.27
Golf
2.49
Horse Racing
2.34
Motorsport
2.39
Netball
1.87
Rugby League
2.33
Rugby Union
2.46
Mass Participation
2.52
Surfing
2.23
0.5
0.75
1
1.25
1.5
1.75
2
2.25
2.5
2.75
3
3.24
The CSM index is a measurement and comparison of 2,000+ activations against the industry averages of performance across 4 key marketing pillars