Delivering the full experience for the Great American Race
Each year since 1999, our Production team has managed the opening ceremonies for the Daytona 500, and 2023 was no different. 60 team members, along with nearly 40 vehicles, descended on Daytona International Speedway, which played host to a variable smorgasbord of pre-race activities. From the driver introductions, to flyover coordination, to production of a Dierks Bentley concert, all which took place on stages designed and built by us; anywhere you turned during Daytona 500 weekend, you were likely to see the work of the Production team.
The events team also had a number of responsibilities inside the famous circuit, including the build and management of Turn One Hospitality, nestled tightly in the first turn of Daytona’s signature tri-oval design. They also designed, built and managed the Comcast Business Hub, an area for NASCAR and its business partners to host meetings and clients during the week of the Daytona 500. The Hub hosted a number of B2B meetings and conversations, setting the stage for an incredible season of partner collaboration for NASCAR in 2023.
Measuring more than 200’ wide, Production’s experiential team also created one of their largest activations to date – the NASCAR experience. Celebrating the 75th anniversary of NASCAR, the space encapsulated multiple interactive elements, displays and live entertainment options. Guests had the opportunity to spin a prize wheel, custom-built in-house by our team, or watch the production of Trackside Live – or, even, live recordings of the 2 Bears, 1 Cave Podcast or Barstool Sports’ Lowering The Bar. Be on the lookout for the NASCAR experience at multiple tracks this race season.
