Celebrating with HBO Max, Tokyo Vice Style

HBO Max Premieres New Show, Tokyo Vice

For the premiere of its newest show, Tokyo Vice, HBO Max wanted to create an immersive experience to celebrate in a unique and exciting way.

We partnered with HBO Max’s Multicultural Marketing Team to invite a group of influencers to embark on a scavenger hunt through Little Tokyo in Los Angeles, CA. Influencers went from business to business to uncover the “secret location” of a speakeasy after party.

Once they used the clues from the hunt to discover the secret hot spot, they discovered a #TokyoVice takeover at Far Bar filled with in-world experiences, izakaya-style eats, photo moments throughout the space, live beats by DJ Terry Urban, and a room full of influencers and guests to celebrate the night, Tokyo Vice style.