Entering into a new era of technology
During the 2024 GITEX expo held in Dubai, G42 released a landmark future foresight report on the transformative impact of AI in sports.
Commissioned by our client G42 and developed by one of the world’s most renowned futures consultancies, The Future Laboratory, the report contains contributions from leading experts, supplemented by extensive research, and examines how AI-driven capabilities will expedite improved outcomes across five key pillars; Strategy and Tactics, Talent, Engagement, Health and Performance and Design.
It features 11 renowned contributors from the world of sport including the IOC, Mercedes-AMG PETRONAS F1 Team, UAE Team Emirates, leading researchers and professors, the analysis in this report draws on extensive research, expert interviews to provide a comprehensive overview of the emerging trends and drivers shaping the intersection of AI and sport.
We were responsible for managing the creative planning, execution, contributor selection, and distribution.
To download the full report, click here.