Land Rover is scouring grassroots rugby for people who embody the game’s values of resilience, integrity and passion – to reward them with a trip to New Zealand for the British & Irish Lions Tour.

Warren Gatland helped kick-off the search by surprising West London rugby club Whitton Lions RFC during training. The Lions Head Coach turned up with legendary Lions Brian O’Driscoll, Martin Johnson, Gavin Hastings and Sir Gareth Edwards. It was the first stop on a UK and Ireland tour by Land Rover to find players and supporters who deserve a trip to join the Lions in New Zealand for the first Test in Auckland in June.

Land Rover and Lions Launch

The surprise visit was the first in a series of Land Rover events during the build-up to the 2017 British & Irish Lions Tour to New Zealand, involving grassroots clubs, Land Rover retailers and rugby grounds around the UK and Ireland. A British & Irish Lions branded Land Rover vehicle was also unveiled at the Whitton Lions RFC event and will be used to tour the UK and Ireland to recruit entrants for Land Rover’s competition to win a trip to the first Test in New Zealand.

The British & Irish Lions Tour to New Zealand 2017 will be Land Rover’s sixth tour and is testament to the brand’s heritage in supporting rugby at all levels.

Land Rover is on the hunt for grassroots Lions to join them on the British & Irish Lions Tour to New Zealand 2017. For your chance to win a place on tour, go to @LandRoverRugby on Twitter to enter the competition #WeDealInReal.