From the sky to the stadium
Saudia embarked on a revolutionary cross-partnership piece of content with Newcastle United and Formula E. Leveraging Formula E’s brand and the incredible Gen3 car, we designed a specific model in Newcastle United’s colours for this project, and added some of Newcastle United’s world class talent into the mix to add a sprinkle of stardust to the content.
The film follows a mysterious racing driver on a unique journey starting on board a Saudia aircraft and finishing at St James Park. The adventure takes viewers through eight distinct locations as the film’s protagonist expertly navigates the GEN3 car around serene lakes, through a shopping arcade in Newcastle city centre and around scenic urban roads to arrive at St James Park just in time for kick off.
With over 30 hours of footage captured by ground units, tracking vehicles, on-board cameras, and drones, the result is a cinematic piece of video content set to captivate audiences worldwide. The content went live across Saudia, Formula E, and Newcastle United’s digital channels, was hosted on the Saudia partnership hub, as well as being amplified through a large Footballco media partnership to maximise viewership in key markets for Saudia.
