Playing on the film’s core themes, we created an English Victorian fair complete with numerous food and beverage stands, entertainment and balloon rides.
The fair was amplified by our world-first digital hot air balloon, which showcased the film in full 360 mode, three miles above ground. When inflated, the balloon was 32 metres tall with a circumference of 56 meters making it visible from miles away. To create this one-of-a-kind hot air piece of machinery, we wrapped our Flexlite technology around the balloon creating a 336 square meter LED screen.
This complex digital build delivered breath taking live AV and was complimented by two giant screens. The three display types where fully synchronised to ensure a seamless guest experience, with viewers able to listen to the film via Bluetooth headphones.