As the Official Look, Wayfinding and Signage Provider, we designed, produced and installed every element of Birmingham 2022 Commonwealth Games look across the host city. We delivered a consistent brand and image for the Games across all 15 competition venues, 5 athlete villages and 40 non–competition venue such as accommodation and training facilities.
Some of the elements we delivered included but were not limited to: 12,345 elements of wayfinding and signage, 20,135 total KOP, 4,462 bespoke artworks, and 724 flagpoles including the city dressing project. We also had a key focus on playing our role in the legacy of the Games. This included supporting a number of sustainable and local initiatives such as donating, reusing, repurposing and recycling 56,506 wayfinding and signage items after the event; working with local charities to integrate Colour–Blind Awareness and other important elements throughout the Look of the Games; and partnering with 7 local companies for production and delivery to ensure inward investment was made into the local economy.
