Drawing inspiration from a key scene in the new season, the team at CSM created seven freestanding art installations in high traffic areas throughout downtown Austin featuring replicas of Ann Crabtree’s Handmaid’s costume from the show, seemingly lit on fire.
Etched into the glass was “#ResistSister,” inviting fans to engage with the show via social media to join the resistance. Each installation was accompanied by a pair of diverse female brand ambassadors, coined as “Resist Sisters,” wearing customized “I Resist,” jean jackets embellished with messages of female empowerment.
