We helped JCB enter the record books by telling the story of the World’s Fastest Tractor. Driven by daredevil TV host, Guy Martin, the JCB secured its place in the Guinness World Records after reaching an average speed of 135mph and a peak speed of a hair-raising 153mph.
A host of media were briefed on the record-breaking attempt, while the public engaged with the tractor during a 48hr stint on London’s popular South Bank. Widespread coverage of the achievement was secured by the team across news, business, lifestyle, showbiz, TV and automotive media.
The story of the tractor’s development and assault on the record was also told in a TV documentary on Channel 4. For a sneak preview of the record-breaking attempt, watch the video below.
