Together with MLB, we set about delivering the unmissable event of the summer, with our role covering all bases. We were responsible for event marketing, helping promote baseball to a new audience and achieving a sell-out crowd. We also led on product development and pricing across ticketing and hospitality, as well as the player experience in London including transport and security.
We designed and delivered the gameday experience for fans, bringing an authentic American ballpark atmosphere to East London, while our in-house production experts managed venue operations and transformation of the football stadium into the world’s largest ballpark.
