Together with MLB, we set about delivering the summer’s most anticipated event, with our role covering all bases. We oversaw event marketing, helping promote baseball to a new audience and achieving two sell-out games. We were also responsible for product development and pricing across ticketing and hospitality, as well as the player experience in London including transport and security.
We designed and delivered the gameday experience, bringing a dose of Americana to East London, while our in-house production experts managed venue operations and the transformation of the football stadium into a ballpark.
