Starting in December 2020, we launched a seven-week, multi-channel communications campaign to ensure NEOM’s partnership messages reached key audiences and stakeholder groups ahead of the race weekend.
Involving the full account team split between our London and Dubai offices, we targeted both regional and international audiences through owned, paid and earned communications channels.
Through our content and messaging we explored the foundations of the partnership and outlined the value created by Mercedes-EQ Formula E Team in helping NEOM realize its long-term vision of creating a blueprint for the future of human living.
