Attracting athletes back to outdoor mass participation events in the immediate aftermath of Covid-19 proved to be relatively easier than maintaining their enthusiasm through subsequent difficult economic times. The 2021 Series sold out and exceeded previous entry records, yet 2022 was challenging. However, the opening event of the 2023 Series is bigger than ever, with entry enquiries continuing long after the event sold out.
The Series has been repackaged into inclusive ‘weekends’ with new supporting events including kids runs, 10km run events and open water swims added to the schedules. A new Outlaw Sprint event has been launched in order to broaden the reach of the brand and attract new athletes into the sport.
All events take place at stunning locations with on-site camping, local foods, live DJs and packaged activities for families. We strive to make all level of athlete feel welcome and supported, then we add a little bit of star-dust in the form of professional athletes racing for prize money.
