We leveraged Rexona’s partners and talent roster to become engines of purposeful amplification, taking the brand into a culturally-relevant space and producing a disruptive, multi-channel campaign.
With the simple idea to connect everybody and create a community of motivation, Rexona championed a happier, healthier lifestyle driven by movement.
Talent such as Kevin De Bruyne and Christian Pulisic laid down home-based challenges for aspiring footballers, while now United inspired people to move to the beat from the comfort of their living room, ensuring all levels of movement were catered for.
Content was delivered across talent, partner and brand digital channels, with influencer and PR amplification. Prize giveaways incentivised consumers to share UGC, which was in turn used to create further inspirational content.
