Working with partner clubs, we activated contractual rights to create engaging content aligned with Sure’s objectives.
The campaign was spearheaded by a suite of product-led TVCs featuring Man City and Chelsea stars, driving awareness throughout the Premier League season and supported by premium media buys. In a first for the brand, we adapted the aforementioned TVC assets to wish partners City and Chelsea good luck in the Champions League Final.
We also wanted to ensure relevancy during the key summer sales period, capturing a suite of social assets with England star Mason Mount to run across brand and player social channels during Euro 2020.
In line with the global brand purpose, we also kept people moving during lockdown, working closely with Wayne Bridge to create a series of home workouts, providing accessible content to keep people active.
